Official UK distributor of ProAddiction

Smooth. Sleek. Your choice.

Professional, formaldehyde-free smoothing for every texture, now supplied and supported in the UK.

Official UK distributor

Science-led smoothing, tailored to you

From soft, frizz-free curls to glass-sleek lengths, ProAddiction lets stylists customise the result for each client, backed by education and professional partnerships across the UK.

01

Formaldehyde-free

Works inside the hair fibre, so it doesn't need formaldehyde or formaldehyde-releasing preservatives.

02

Multi-protein formula

Long-lasting frizz control that leaves hair soft, glossy and manageable.

03

Customisable results

From defined, frizz-free curls to sleek and straight, tailored to every hair type.

Aftercare

Home Products

Keep results smooth and hydrated between salon visits.

Checkout is handled securely by our partner store, StatusSalonServices.

Hydrating Shampoo

Hydrating Shampoo

A gentle, moisture-rich cleanser that respects the hair's natural pH, keeping smoothed hair soft and nourished between salon visits.

250ml · 400ml · 1000ml
From £19.20
Buy now
Hydrating Conditioner

Hydrating Conditioner

Penetrates deep to strengthen from root to tip, cutting dryness and frizz so results stay smoother for longer.

250ml · 400ml · 1000ml
From £19.20
Buy now
Hydrating Mask

Hydrating Mask

A lightweight intensive treatment that helps repair damage, refine texture and reduce breakage. Ideal after swimming or heat styling.

250ml · 500ml
From £22.60
Buy now
Real results

Before & After

Before ProAddiction smoothing: long, wavy, frizzy brown hair
After ProAddiction smoothing: long, sleek, straight brown hair
Before ProAddiction smoothing: frizzy, wavy blonde hair
After ProAddiction smoothing: smooth, straight blonde hair

View the gallery

Model with sleek, smooth long brown hair
For salons & stylists

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