Nov 4, 2026
1. Who we are
This website is run by [E-Go Hair Ltd], trading as Proaddiction UK, the official UK distributor of ProAddiction professional hair products.
- Registered address: 101 Margate Road, Ramsgate, Kent, CT11 7SU
- Company number: 07203466
- ICO registration number: ZC294252
- Email: sales@proaddiction.co.uk
- Phone: 01843599733
We are the data controller for the personal information described here. If you have any questions about this policy or your data, email us at the address above.
2. What personal data we collect
We only collect what we need for the purpose it is given for.
| When you… | What we collect |
|---|---|
| Place an order | Name, delivery and billing address, email, phone, order history. Card payments are handled by our payment provider; we never see or store your full card number. |
| Apply for a professional account | Name, salon or business name, email, phone, town and postcode, role, years in the industry, Instagram or website, and anything you add in the message box |
| Are listed on the Salon Finder | Salon name, address, town, postcode, region, phone, website and Instagram link, which are shown publicly with your agreement |
| Sign up to our newsletter | Email address and the date you signed up |
| Contact us | Name, email, phone, the subject and your message |
| Create an account or book training | Name, email, login details, salon details, qualification or certification details, and training bookings |
| Browse the website | IP address, browser and device type, pages visited, and cookie choices (see section 4) |
We do not knowingly collect information from anyone under 16, and we do not ask for sensitive information such as health details. Please don’t include any in your messages.
3. How we use it, and our lawful basis
UK GDPR requires a lawful basis for each use of your data. Ours are:
| Purpose | Lawful basis |
|---|---|
| Processing, delivering and supporting your orders | Contract |
| Assessing professional applications and running trade accounts | Contract, or steps you asked us to take before one |
| Showing your salon on the Salon Finder | Consent (you can ask us to remove it at any time) |
| Sending our newsletter, offers and event news | Consent (unsubscribe at any time using the link in every email) |
| Replying to your enquiries | Legitimate interests |
| Running training and certification | Contract |
| Keeping the website secure and working properly | Legitimate interests |
| Keeping accounting and tax records | Legal obligation |
| Understanding how visitors use the site (only if you accept analytics cookies) | Consent |
We do not sell your data, and we do not use it for automated decisions that have legal or similarly significant effects on you.
4. Cookies
Cookies are small files stored on your device. We use essential cookies that the website needs to work, such as keeping you signed in, remembering your basket and storing your cookie choice. These don’t need your consent.
We only use analytics or marketing cookies if you click Accept on our cookie banner. If you click No thanks, they are not loaded. You can change your mind at any time by clearing your browser’s cookies for proaddiction.co.uk, which will show the banner again.
| Cookie or tool | Type | Purpose |
|---|---|---|
| WordPress login and session | Essential | Keeps admins and account holders signed in |
| Shopify basket and session | Essential | Remembers your basket and checkout |
| Cookie choice | Essential | Remembers whether you accepted cookies |
| Google Analytics, if added | Analytics | Counts visits and shows how the site is used |
| Meta Pixel | Marketing | Measures and targets our Facebook and Instagram adverts |
5. Who we share it with
We share personal data only with the service providers we need to run the business, and only what each one needs. They act on our instructions and must keep your data secure.
| Who | Why |
|---|---|
| 123 Reg (website hosting) | Hosts the website and its database |
| PayPal | Takes card and online payments securely |
| Royal Mail / DPD / courier | Delivers your order |
| Mailchimp | Sends our newsletter, if you signed up |
| Accountant | Keeps our accounts and tax records |
| ProAddiction (the manufacturer) | Training certification records and product safety or quality queries, where needed |
We may also share data if the law requires it, for example with HMRC or the police, or to protect our legal rights.
International transfers: some providers, such as payment and email tools, may store data outside the UK. When they do, we make sure it is protected by UK adequacy regulations or approved safeguards such as the UK International Data Transfer Addendum.
6. How long we keep it, and how we protect it
We keep personal data only as long as we need it:
| Data | How long |
|---|---|
| Orders, invoices and trade account records | 6 years after the end of the financial year, for tax purposes |
| Professional applications that don’t go ahead | 12 months, then deleted |
| Salon Finder listings | Until you ask us to remove them, or your account closes |
| Newsletter sign-ups | Until you unsubscribe |
| Enquiries | 2 years after our last contact |
| Training and certification records | For as long as your certification is valid, plus 2 years |
Security: the website uses an encrypted (https) connection, admin access is limited to named staff with strong passwords, and the site and its backups are kept up to date. No online system is completely secure, so if a breach puts your data at risk we will tell you and, where required, the ICO.
7. Your rights
Under UK data protection law you have the right to:
- Access a copy of the personal data we hold about you
- Correct anything that is wrong or incomplete
- Delete your data, where we have no legal reason to keep it
- Restrict or object to how we use it, including direct marketing at any time
- Withdraw consent for anything based on consent, such as the newsletter or a Salon Finder listing
- Data portability: receive the data you gave us in a common format
To use any of these rights, email sales@proaddiction.co.uk. We will reply within one month, and there is normally no charge. We may ask you to confirm your identity first.
Complaints: if you’re unhappy with how we handle your data, please tell us first so we can put it right. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
8. Changes to this policy
We may update this policy when the way we use data changes, for example when we add a new payment or email provider. The date at the top shows when it was last updated. If a change significantly affects how we use your data, we will tell you by email or with a notice on the website.